Being a company that provides a physical product, developing our first product has been an area of real focus for us. No one likes to be given a really bad gift that they have to pretend to be grateful for, therefore our primary aim was to make a product that had a high perceived value and complimented the physical gift, that basically doesn’t make you look like you have forgotten their birthday.
Our first stop was our one-man design team, Luke. After we had thrown some ideas around and decided on our tone of voice (still not really sure what this means) he designed a product that will give the recipient a satisfying and pleasant feeling when opening, with the chance to win a few quid inside.
The next step was to find a print company that could not only produce all our requirements but also deliver it fast and reliably, which lead us to our partnership with Printoff a web to print provider. They loved our concept, provided us with some useful feedback and brought our concept to life.
To find out how we are bringing this to market click here